Design Distributors also has the ability to immediately begin processing the trigger-based campaign upon receiving the design and data. This means a company can send over the design and list during the day, and we will set printing to run overnight.
Because this strategy is specific to customer needs, life changes, or event dates, these campaigns are extremely targeted and customized. Our HP PageWide Web Press T HD enables personalized printing at scale, so each mail piece sent out during a trigger-based marketing campaign is modified based on the target client. Here at Design Distributors, each new project gets assigned to a trained and dedicated professional to further assist and keep in touch with you every step of the way.
To learn more about our services, inquire about your existing project or discuss an upcoming one, please contact us or request a quote. Design Distributors has experience and expertise printing trigger-based direct mail campaigns.
We can help your company take advantage of the high response rates and return on investment the timing and personalization of trigger-based marketing can bring. Enjoy This Article? Share with your friends and family. Trending Posts. Six Advantages of Folded Self-Mailers. What Is Direct Marketing? The key to generating leads through trigger-based direct-mail marketing is identifying behaviors that would indicate a potential interest in your brand or category.
For example, if a real estate company wanted to launch a lead-generation campaign via trigger-based direct mail, they could target recent college graduates or newly married couples.
Once those leads are identified, the real estate company could craft personalized congratulatory messages along with an offer to use their services. Some other examples of behavioral triggers that could indicate a unique interest in your offering include expecting or having a child, new movers, recently purchased an auto, and many more. If your product can be marketed based on a lifestyle change then triggers should be an important component to your lead-gen strategy.
Trigger-based direct-mail marketing is an effective and efficient way to engage with current leads and customers, and also a proven strategy for expanding your reach and increasing your direct-mail leads. Just be sure to design your strategy using your customer personas and purchase data to help you discover the best triggers for your company. Mike Gunderson is the founder of Gunderson Direct, Inc.
Videoconferencing is only growing in use. Direct mail is a successful channel for many businesses, but some marketers dismiss it based…. What is trigger-based direct-mail marketing? What are some impactful direct-mail triggers? Hence, triggered direct mail works on customer data which is integrated into a campaign. PostGrid can help you design mail items, get them printed, and mailed speedily after every trigger.
Start transforming and automating your offline communications with PostGrid. Copyright , PostGrid. All rights reserved. Talk with a specialist about getting started with PostGrid. Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
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Hit enter to search or ESC to close. Triggered Direct Mail Triggered direct mail marketing is a type of targeted marketing wherein you engage customers and prospects instantly after they take a particular action.
Benefits of Triggered Direct Mail Respond Faster It is obvious that the faster you respond to leads, the more are your conversion chances. Send Highly-Relevant Mail Triggers are fueled by customer actions. Increase Your Campaign ROI When companies conduct such triggered campaigns, they focus only on highly relevant prospects and customers.
Target the Relevant Audience It can be a complicated process to target the right people or segment your mailing lists accurately. Save Money and Time Direct mail used to be expensive, time-consuming, and manual.
Conduct Cross-Channel Marketing When you use triggered direct mail as part of your marketing plans, you can perform great on not one but all your marketing channels. Cart Abandonment Many customers abandon their carts after adding things to them. Renewal Reminder Subscriber churns are real. Meeting Confirmations Oftentimes, your sales personnel would be required to meet prospects or communicate with them through different channels more than once before the actual purchase takes place.
Customer Onboarding Talking of forming bonds, customer onboarding is your first step towards building strong customer-company relationships. Website or Phone Queries Whenever somebody drops a query on your website or through email or phone, it is your duty to reply to it almost immediately—the earlier, the better.
Others Other triggers include: Call center inquiry Inactive account Content download Product demo Content download Seasonal behaviours Landing page visit, and much more. Building Brand Image Sending triggered direct mail right after prospects take some kind of action makes them recall your brand well.
Directing Prospects Towards Conversions A person might have added some things to their cart or visited your social media handle, but they are still one step away from conversion.
Maintaining Brand Loyalty Though you might have acquired a lot of fresh customers, we have already established that customer retention is crucial. Ready to Get Started?
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